Cultura
la rivista •
Forme di resistenza all’ansia digitale: riecco la carta e il corpo, riecco Playboy
Il nuovo numero di Playboy rappresenta un ritorno all'identità e alla fisicità come forme di resistenza all’invadenza del virtuale. Tra nudo narrativo, nostalgia anni ’50 e critica alla cultura dell’intrattenimento pervasivo, la rivista cerca di rimettere al centro il corpo e la persona
Playboy ©
C’è Lori Harvey sulla copertina della nuova edizione di Playboy – edizione vera, cartacea, patinata, come se all’improvviso fosse il 1953 – e già questa è una notizia, prima ancora del ritorno del coniglietto sugli scaffali a cinque anni dal numero precedente: le ultime copertine, uscite stagionali arenatesi nella primavera del 2020, recavano corpi anonimi, seni ancipiti, visi senza occhi. In quello che rischiava di restare l’ultimo numero della storia, la copertina era addirittura parcellizzata in nove riquadri che ritraevano dettagli della stessa anonima modella in controluce, come se l’essenza del corpo fosse esplosa e si fosse ridotta ad amari brandelli di ricordi sbiaditi. Il nuovo Playboy sembra voler rimettere al centro la persona, l’individuo con la propria identità, un volto ben riconoscibile o – come nel caso della playmate di turno, Gillian Nation, con tanto di paginone ripiegato in tre – un corpo che abbia attorno a sé una storia costruita con qualche cliché narrativo: il ranch in Montana, le galline da sfamare, il mulo a cui tener dietro. Per quanto in modo meno eclatante, almeno dal versante iconografico, l’attenzione all’identità informa anche il lungo intervento di Shalom Auslander sull’antisemitismo o il ripescaggio dell’intervista piuttosto intima che Donald Trump aveva concesso alla testata nel 1990.
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Flic Everett, sull’Independent, alla notizia del ritorno di Playboy si è domandata se una macchina del tempo non ci abbia riportati agli anni Cinquanta. Per quanto possa essere comprensibile il timore che si tratti di un grande balzo indietro per l’immagine della donna, è difficile anche dar torto a Guy, ove dice che l’America di settant’anni fa era frustrata, ipocrita e prigioniera dei tabù quanto quella odierna; sono solo cambiati i tabù, le ipocrisie e le frustrazioni. Nel 1953, il primo numero di Playboy si riprometteva di “enfatizzare l’intrattenimento”, concedendo al maschio americano “qualche risata e un po’ di distrazione dalle ansie dell’età atomica”. Ora, tre quarti di secolo dopo, l’esigenza è inversa: trovare rifugio da un intrattenimento troppo enfatizzato, resistere all’ansia digitale, tornare alla carta per riabituarsi a quella cosa che non sappiamo più bene come usare, il corpo.